Paid media & measurement
Attention.With direction.
Connect paid campaigns to the decisions that move your business. Audience strategy, creative testing and measurement — designed to work as one system.
Explore the scopeThe click is the start of the story.
Useful campaign data should tell you what happens next: a qualified lead, a conversation, a purchase. We connect the campaign setup with the landing experience and the measurement you need to improve it.
Paid media & measurement
Built around your next move.
01Campaign strategy
Set a clear objective, audience, channel mix and testing budget. Define which signals matter before the first campaign goes live.
02Paid social & creative testing
Plan and manage campaigns with audience and creative variants. Use structured tests to understand what earns attention and what drives action.
03Tracking & conversion signals
Review event tracking, attribution and the handover to CRM where relevant. Align reporting with the customer journey rather than isolated platform numbers.
04Optimisation & reporting
Turn campaign performance into priorities for creative, targeting and landing pages. Make the next experiment and the reason behind it clear.
Clarity. Then momentum.
- 01 ↗
Diagnose
Review the offer, account, tracking and conversion path.
- 02 ↗
Design
Build the campaign structure and test hypotheses.
- 03 ↗
Launch
Check delivery, tracking and the quality of incoming signals.
- 04 ↗
Improve
Use results to refine creative, audiences and the next test.
What you leave with
A structured campaign setup, a useful measurement plan and a repeatable process for testing and improvement.
See the work
Plantule Pillows
Meta campaigns for a natural-fill pillow brand: audience targeting, creative variants, A/B testing and ongoing performance analysis.
Questions, answered.
What do you measure beyond clicks?
The measurement plan follows the agreed business objective. It can include leads, conversations or purchases and, where relevant, sales stages recorded in CRM. The aim is to make campaign decisions from useful conversion signals.
How do you approach creative testing?
Hanamaru defines hypotheses, prepares audience and creative variants, and compares the results. The findings guide the next changes to creative, targeting or landing pages.
Can I see a relevant campaign example?
The Plantule Pillows case study covers Meta campaigns with audience targeting, creative variants, A/B testing and ongoing performance analysis. The case study is available within the Hanamaru website.
Let’s make it work.
Tell us what you want to build, connect or improve. We’ll agree on a useful first step and the right scope for your business.